Friday, October 17, 2008

Times Square

Advertising. You see it everywhere, in your home town, at your favorite restaurant, driving on the highway, basically there’s no end to it. For example Times Square in New York City is filled with random eye catchers which probably cost millions for the companies. Companies will go out of their way to make sure they get your attention, they could add colors or electronics and of course they make their signs BIG. Not like the posters you see at school telling you to donate blood or the signs people hold up to get your attention for a car wash. I mean businesses really go big or go home, and of course sometimes it gets annoying but how much you wanna bet they get more and more sales due to their billboard in Time Square. I know the price for that billboard probably paid off. But how much do you think their gaining?

Supersize Me...Not.

Supersize me, not only a movie but a documentary that changed many people views the once friendly Ronald McDonald. This documentary was filmed in 2004 starring Morgan Spurlock. The experiment was to see what would happen if Spurlock ate McDonalds for 30 days straight: breakfast, lunch, and dinner. The rules, simply…or so you think: He must eat only the products from McDonalds, he must “Super Size” any meal if asked upon, he cannot work out, he must sample every item on the McDonalds menu, and he can only walked 5,000 steps a day because that’s about the average of a typical American. Before starting the study Spurlock goes to see not one but three doctors to make sure he is in good enough shape to even start this experiment. Even while taping he has a nutritionist and a personal trainner. During the film you see Spurlock throw up, gain weight, go through depression, headaches, etc. Overall this study was done because 2 girls were trying to sue McDonalds for them gaining weight and being unhealthy. Also some very interesting fact learned while watching this movie are: 60 percent of all Americans are either overweight or obese, One in every three children born in the year 2000 will develop diabetes in their lifetime, McDonald's operates more than 30,000 restaurants in more than 100 countries on 6 continents, etc. This film has taught Americans a lot of information that was unknown to us before also I know many people who have stopped eating fast food all together after this movie which means Spurlock’s point was made.

Thursday, October 9, 2008

Advertising

Throughout the years there has been more and more advertising happening. I remember when I was younger the time commercials ran was half of what it is now. The shows are shorter now because of commercials. In some cases the actual show is shorter than all the commercials. I find that very annoying. We are surrounded by advertisements. When you drive down the streets and highways you see ads. All of these ads have pictures and sangs so it catches the attention. While some work where others don't. All of these ads are created because there are so many products competing to be the best. When I was younger there were not all these types of brands. Today when you walk in the grocery store you see how many shampoos, types of cheese and many more products. All of these companies believe they have a better product all they have to do is make it know and they are in the game. What kind of advertisement do you think catches the most people’s attention?